Partnerships Case Study: American Express OpenAir Cinema
Partner: Fairfax Events
Venue: Metcalfe Park, Pyrmont
Event Overview: Providing a highly sought-after entertainment option for inner city residents with easy access to public transport and parking stations as well as the many restaurants and bars in Darling Harbour. The American Express OpenAir Cinema was also popular with residents of the inner west and visitors to Sydney staying locally.
Partnership: Fairfax Events operate this cinema in various locations in Sydney and sought to bring it to the city with Metcalfe Park viewed as an ideal location due to the large open space with stunning city views.